Dockers "Man-ifesto" - Wear the Pants!

Docker's new ad has come just in time for our May Dress Challenge! Their new ad for men says "Wear the Pants." It's an entire campaign that is trying to call men on to reclaim their manhood! WOW! Below is an excerpt from a news article (with the link attached) that includes the Dockers "Man-ifesto." I included the news articles commentary statement because I thought it was a great way to put things. THANK YOU DOCKERS for your efforts! I'll try to buy my husband a pair (when they go on sale)!

A reader sent in this full-page New York Times ad from Dockers’ new campaign, “Wear The Pants.” Apparently, the clothing company is attempting to re-cast khakis as a “call of manhood,” man’s three-ply cotton twill answer to the androgynous evils of our “genderless society.” That’s right: Khakis.

Here’s the full text of what Dockers is calling its “Man-ifesto”

Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands diry. It’s time to answer the call of manhood. It’s time to WEAR THE PANTS.

http://www.washingtoncitypaper.com/blogs/sexist/2009/12/07/dockers-wear-the-pants-campaign-khakis-the-new-call-of-manhood/